Its user-experience feels like flicking through the pages of a magazine: intuitive, convenient and, somehow, personable. Seamlessly integrating with Facebook to retrieve a user’s name, age, sex, personal interests and location, Tinder takes seconds to download and set up. Drawn by the hype and schooled for years by other Internet dating sites, lonesome singles have swarmed to Tinder, bees to the technological honeypot.
With these figures it is no surprise that some have reportedly contracted repetitive stress injury from using the app. As of March 2014 its network is growing at an incredible rate of 15 per cent a week, clocking an estimated five hundred thousand monthly active users. According to Tinder’s co-founder, Sean Rad, the app is responsible for more than 150 marriage proposals. Since its launch in late 2011, Tinder, a dating app designed for GPS enabled smartphones, has gained a meteoric base of users and wide-spread media attention.
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